About Us

Richwell Trading Corporation is the leading Philippine company engaged in the distribution of consumer and children’s products in the Philippines.  It is dedicated in providing Filipino families quality products towards a better quality of life.

It began its operations more than 30 years ago as a distributor of Goodyear Tires and automotive parts.  Richwell branched into the children’s business a few years later when it became the Philippine exclusive distributor of the world famous Barbie Doll.  Since then, Richwell has expanded into different categories from toys, footwear, apparel, baby products and licensing.  It represents major foreign companies including Mattel Toys, Spinmaster, V-tech Industries, Artsana S.p.A. and is a licensee of Mattel, Disney and Nickelodeon.    It has an extensive distribution channel through all major retailers and also operates independent concept stores.

Richwell has always been known for its pioneering and innovative strategies and execution.  It creates markets for new product categories and ensures leadership position in its business segments through its strong brand portfolio, marketing, sales and distribution capabilities.  It also has global sourcing capabilities and continues to improve its products, operations and workforce to ensure growth year after year.

Richwell values integrity, hardwork and passion — core values that the company and its employees adhere to in their business endeavors.

We believe in providing quality products to enrich the lives of Filipino families and children.